NILES, IL and SHAWNEE, KS, March 3, 2011— Shure Incorporated has selected BC Electronic Sales of Shawnee, Kansas to represent its products in the central United States.  The company will be responsible for sales of Shure’s complete line of professional audio products to retailers and system integrators in Kansas, Missouri, Nebraska, Iowa, and southern Illinois. 

“BC Electronic Sales has strong relationships with MI retailers and sound system integrators,” said Abby Kaplan, Sales Director, Western U.S. for Shure.  “They have a strong team of field sales representatives and inside support staff, and their professionalism is well-known by dealers throughout the region.”

The firm prides itself on maintaining close contact with integrators, influencers, and end users.  It conducts frequent in-store product demonstrations, and authored its own electronic training series – “PA101” – to help dealer sales staff improve their knowledge of new audio and video technologies.

“Everyone on the BC Electronic Sales Team is incredibly excited to represent Shure Incorporated,” said Rick Hanson, President of BC Electronic Sales. “We have great respect for Shure’s principles, professionalism, and products. We are proud to be new members of the Shure family and look forward to a great journey.”

BC Electronic Sales was founded in 1971.  Other members of the BC Electronic Sales team include Sharon Ostermann, Ed Riggs, Michael Sipe, and Dustin Vavak.