MAHWAH, NJ, April 4, 2012 -- Sharp Electronics Marketing Company of America (SEMCA), a division of Sharp Electronics Corporation, announced that it has named Tim Alessi associate vice president of Product Development.

Mr. Alessi will drive SEMCA’s local A/V product development efforts of current product categories and work to create new product and service offerings for the U.S. marketplace in the near future.

Mr. Alessi is a 30-year consumer electronics industry veteran with diverse experience in new product development, product marketing, sales and finance at market leading manufacturers. Mr. Alessi will report to Jim Sanduski, vice president, Strategic Product Marketing.

“I’m very excited to join the Sharp team,” said Mr. Alessi. “I’m looking forward to helping Sharp continue to lead the large screen LED TV industry while strengthening and developing other CE categories.”

“Tim is a valued asset and we’re thrilled to have him join our group,” said Mr. Sanduski. “His years of experience and passion for the consumer electronics industry makes him a great addition to Sharp.”