Digital Projection International

MANCHESTER, UK (July 9, 2008) - Digital Projection International (DPI), an Emmy® Award-winning manufacturer of high-performance projection systems, recently celebrated its contribution to a significant milestone in the history of Indian cinema. The installation of the 1000th digital cinema system exemplifies the continued growth of the world’s largest digital cinema network under a single operations centre. UFO Moviez of Mumbia, India began with a concise objective: to transition the Indian movie market to the significant quality improvements and cost efficient content-delivery solutions of digital cinema. The milestone of 1000 installations provides a point of reflection on the immense success of the project, even as further installations continue.

Prior to the UFO initiative, previous attempts to digitalize the Indian cinema experience had been unsuccessful primarily due to underestimation of the time and financial resources needed to build such a large,comprehensive network. UFO Moviez sought to develop an accurate project scope by creating technical partnerships that linked similar minded companies with the relevant experience to make it happen. This team included Digital Projection International, DG2L, 3i, Hughes Escorts and Famous Studios.

UFO Moviez CEO and Executive Director Sanjay Gaikwad stated, “We identified Digital Projection International (DPI) after detailed research, trials and discussions. The unique selling point of DPI is their dedicated and unrivalled focus on DLP projection systems. Their projectors are highly evolved, technically rugged and designed for consistency,” Gaikwad continued. “Simply put, they produce the extremely high-quality images that the very discerning Indian market demands. It is our faith in Digital Cinema and the technology of our partners that enable us to take such an aggressive financial approach.”

DPI’s International Sales and Marketing Director Nick Cottiss remarked, “The UFO Moviez management and sales teams have been organized, focused and motivated for success since our first contact over three years ago. In the initial press release launched at the signing of our agreement, I commented that ‘Every stage, from the financial to the technical, has been fully planned and organized. If planning, enthusiasm and attention to detail are the routes to success, then their innate abilities, working in conjunction with DPI’s product know-how and image quality, will surely deliver UFO Moviez many successful years to come.’ Cottiss continued, “In light of these sentiments expressed in our initial partnership, I am very pleased that the potential we saw over three years ago has turned from concept to a proven success that continues to steadily grow.”

The features of the Morpheus 7000 HDi used in this project are as follows:

· Low power consumption, low lamp replacement cost and long lamp life
· Exclusive server to projector security handshake
· 7000 ANSI lumens
· COLORMAX P7 colorimetry as developed for Hollywood
· WHY-I software for remote operation and diagnostics
· All metal construction and HEPA filtration
· Factory calibrated for 100% uniform performance regardless of venue
· Light weight (less than 25Kg) for mufti-screen flexibility
· DCI compliant notch filter for Xenon DCI colour mode
· Six axis convergence to less than 0.75 of a pixel
· High performance prism
· RGB formatter switching
· Securely retained lenses offering throw ratios for every theatre
· Security protected to be inoperable without the correct server