Products

Pro AV Catalog

New Tesla Gigafactory opens with over-the-top UDX mapping

Submitted By

New Tesla Gigafactory opens with over-the-top UDX mapping
Contact Us
Description
Featured Products

The Tesla Cyber Rodeo event, held on April 7th 2022, celebrated the opening of the company’s new Texas Gigafactory in Austin. And as you’d expect from Tesla/Musk, the event went all out to impress with innovative and creative elements, including a Barco projection mapping on the new factory.

The Cyber Rodeo was a one-of-a-kind corporate event organized for Elon Musk to present the future Tesla product roadmap, and at the same time, celebrate the opening of the company’s new massive factory in Austin. Tesla had the idea to map the entirety of the exterior north wall of the GigaFactory with projected images produced by digital artist Beeple.

Tesla reached out directly to ATX Event Systems for AV technology. And they in their turn choose the Barco products to support the venture. “ATXES has hundreds of years of experience in live production, and Barco has always been the premium product that we reach for on large-scale projects,” explains Anthony McCoy, Project Manager at ATXES. “The Barco products are always reliable, road-worthy, and pack the punch needed to pull off premium events.”

Reliable workhorses

The sheer size of this project posed significant logistical and creative challenges. The wall measures nearly 700’ long and 80’ tall, a canvas size of 14,280 x 1656 pixels. The ATXES team built 16 scaffolding towers spaced along the north wall, each with 2 Barco UDX-4K40’s.

The event pushed the projectors well beyond a standard set up. The environment outside was dusty, windy, and hot during the day. “But throughout the entire project we never had any issues with a projector; they were reliable workhorses for the duration of tech and show,” says Anthony.

To remotely manage the massive video rig, ATXES utilized the UDX Barco Projector Toolset. “This was essential with a canvas of this magnitude,” adds Jack Byers, lead projectionist at ATXES. “It’s what made the job achievable.”

A gargantuan wow factor

The Barco UDX-4K40s made the remarkable content by Beeple come to life with on-spot brightness and color accuracy, truly transforming the blank factory wall into moving, shifting art that provided the scaled canvas for a gigantic fireworks show. Tesla and Beeple were both very happy with the outcome of the project which made a great presence on the livestream and provided a gargantuan ‘wow factor’ for guests upon arrival!

“We've been itching to work with Tesla and Elon Musk since the announcement that they were coming to our hometown, so big thanks to them, Beeple, and the Barco projectors for helping us build our biggest projection yet,” concludes Anthony.

Whether supplementing a few positions or outsourcing an entire division through AVS, our vetting process and proprietary training standards mean you can expect optimal outcomes when partnering with us.
Remotely monitor, manage, and diagnose all of your technology globally.
Our Optional Extended Service and Maintenance Plan goes hand in hand with this goal, offering the reliability and expertise you need to keep your audio-visual systems in peak condition.
Our comprehensive digital media and distribution services empower your business with the tools and expertise to effectively manage, distribute, and monetize your content.
Imagine your AV systems speaking the same language across continents, enabling unified collaboration. We’re not just connecting devices; we’re dissolving technological borders.

Keep informed about the latest industry news, A-V Services updates, recent projects, and upcoming events.

We deliver technology systems that simplify teamwork across boardrooms, offices, auditoriums, classrooms,and entire commercial campuses.