Following the Company´s communication on September 3 in which Tele-Ponto Comercio was named distributor for the pro audio market, Shure is pleased to appoint Musical Express as distributor for the MI market in Brazil. The announcement was delivered as part of a new business strategy in which the Company is in closer contact with distributors, resellers, and end users.

“We are pleased to work with Musical Express. The company possesses an unprecedented coverage of the MI market and has a thorough understanding of our customers’ needs,” stated José Rivas, Managing Director for Shure Latin America. “With Tele-Ponto as the distributor for the pro audio sector, and Musical Express as our new MI partner, we will continue to exceed our customers’ expectations and maintain Shure as the most trusted audio brand in Brazil,” concluded Rivas.

Throughout the company’s nineteen-year history, Musical Express has garnered accolades for bold marketing actions and a widespread distribution network. Offering personalized attention and best-in-class support, the company employs a modern distribution facility and state-of-the-art internal controls that serve more than 2,500 points of sale throughout the country. For more information, visit www.shurebrasil.com.