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Projectors illuminate artworks at Asia Culture Center
Posted on Monday, November 6, 2023
Projectors illuminate artworks at Asia Culture Center

GWANGJU, South Korea – Christie® is pleased to announce that its Crimson Series 3DLP® laser projectors delivered mesmerizing visuals of contemporary artworks at the Asia Culture Center (ACC), the largest international cultural exchange institution in Asia.

Situated in Gwangju city, South Korea, this arts complex serves as the cornerstone for Asian cultural exchange and collaboration. The exhibition, named "Aesthetic Immersion: Nature and Humanity Through Digitalization", spanned five months and showcased contemporary Asian artworks that drew inspiration from the past, employing projection technology. To bring this concept to life, Christie's trusted partner, Shinsung Media Tech, strategically installed six Crimson WU31 laser projectors throughout the exhibition space. Visitors had the opportunity to immerse themselves in nostalgic artworks, exploring themes of nature and humanism.

"The Crimson WU31 projectors are the ideal choice for this project, enabling visitors to fully immerse themselves in a rich collection of artworks displayed with unparalleled image quality and vivid color reproduction," said DW Lee, manager of Shinsung Media Tech. "Crafted with an IP5X-sealed, solid-state laser light source within its robust and compact framework, the Crimson Series optimizes light efficiency, delivering remarkable color contrast that elevates the artworks into visual masterpieces."

In contrast to conventional setups where projectors are fixed in place, the six Crimson WU31 projectors offer remarkable flexibility, and can be deployed across the facility for various events. Thanks to its omnidirectional capabilities, which provides design and installation versatility, the Crimson Series is an excellent fit for expansive venues, live events, and high-use environments. The projectors produce incredibly lifelike visuals that completely fill the screens, resulting in a spectacular and distinctive experience for visitors seeking full immersion in the artworks.

"The vivid colors and brilliant visuals in the exhibition offered a fresh perspective on the original analog artworks, now transformed with enhanced projection effects and a more vibrant color palette," noted Lee. He went on to explain how visitors had the opportunity to appreciate artworks that seamlessly blended traditional and contemporary elements through various visual interpretations and the digitalization of Asian cultural resources. "The Crimson WU31 projectors played a crucial role in illuminating the walls, bringing forth diverse forms of artwork, each with its own captivating narrative."

Paul Lee, sales manager for Korea, Enterprise, Christie, commented, "We're delighted that the ACC has selected our Crimson WU31 projectors to enhance the immersive exhibition experience. Knowing that our projectors will contribute to both recreation and aesthetics is truly gratifying. Our commitment remains unwavering in delivering the finest and most inspiring experiences for all. We eagerly anticipate the exciting journey ahead with ACC and its upcoming projects."

Featuring Christie TruLife™ electronics for lightning-fast processing, the Crimson Series is equipped with a long-life laser light source that boasts up to 20,000 hours of virtually maintenance-free operation. This powerful and user-friendly projector stands as the preferred choice for high-demand, large-scale venue events and applications. Coupled with the built-in warp and blend capabilities of Christie Twist™, they provide installation versatility and deliver incredible visual experiences.