Veteran Executive Joins AV Distribution Leader to Further Enterprise Success

SIOUX FALLS, South Dakota, March 27th, 2024 /News Release/ AVPro Global Holdings, LLC, parent company of AVPro Edge, AudioControl Pro,  Bullet Train, Murideo, and Then Audio audio/video distribution products, today announced the appointment of Mike “Sparky” Detmer as Chief Operating Officer. Detmer will report to Jeff Murray, AVPro Founder, and CEO, to lead and scale AVPro’s growth and global business go-to-market teams, including sales, marketing, customer service, training, technical support, and new business acquisition and development. Detmer brings extensive management experience from benchmark audio/video (AV) and specialty coatings organizations including Akzo Nobel, Harman International, and Nortek, Inc.

“Mike has decades of experience in business acquisition and development, creating customers for life, scaling business processes, and fostering a collaborative, growth-oriented workplace,” said Jeff Murray, AVPro’s CEO, and Founder. “As a consultant, Mike made a tremendous impact on our success and knows our business and culture well, which is why we are delighted to welcome him to the AVPro Global leadership team,” Murray added.

About Mike “Sparky” Detmer

Detmer, who first joined AVPro Global as a consultant in 2023, is an industry veteran with over four decades of experience in the audio/video (AV) industry managing commercial results, working with, or providing consulting services for premium AV brands such as Definitive Technology, Elan, Infinity Systems, Niles Audio, Krell Industries, Polk Audio, Russound, SpeakerCraft, Stax, and Xantech. He is a recognized leader, with strong communications, managerial, analytical, and procedural skills that enable him to inspire strategic thinking and subsequently align business systems to accomplish set tactical initiatives. Mike studied Liberal Arts at Antioch College and has executive program certificates in negotiation, driving organic growth, and maximizing sales force performance from Harvard Business School and Northwestern/Kellogg, respectively. He is a CEDIA member and contributed numerous articles to AV industry publications Residential Systems and Customer Retailer.