CYPRESS, Calif. – (November 28, 2011) – New Orleans-based Southern Theatres, operator of the AmStar Cinemas and The Grand Theatres, has agreed to complete the digitization of all of its screens with Christie Solaria™ Series DLP Cinema® projectors. The agreement, which will provide patrons with the highest quality movie-viewing experience available, covers the purchase of 147 Christie DLP Cinema® systems. This includes the Christie CP2210 and Christie CP2220, as well as the Christie CP4230, which features the Christie 4K+4 advantage for the sharpest 4K-resolution images in the industry. Southern Theatres plans to be 100 percent digital by the end of December 2011.

“We decided to complete our conversion to 100 percent digital cinema with Christie because we are very comfortable with the company and their quality technology,” said George Solomon, CEO of Southern Theatres. “They offer a first-rate product, backed by a top-notch support team.”

Among notable conversions is the historic Dallas AmStar 14, the nation’s first megaplex, which opened in 1995 and features 14 auditoriums with screens lit exclusively by Christie. AmStar’s auditoriums also boast all-digital sound, 3D capabilities, wall-to-wall screens, stadium seating and high-back rocking chairs, in addition to a birthday party and game room. The megaplex will now include four new Christie CP 4230 4K-resolution projectors, which provide the highest resolution available in the industry.

“Through the years, Christie has demonstrated the highest capabilities, service levels and reporting,” Solomon added. “We look forward to working with them for many years to come.”

“Southern Theatres is one of the top 20 independent exhibitors in the country, and they continue to expand successfully because they have earned a reputation for providing a superior movie-viewing experience to their loyal patrons,” said Craig Sholder, vice president, Christie Entertainment Solutions. “Christie values the trust they have placed in us to provide them with the best products, services and technical support in the industry.”